#CelebrateDD: Social ad campaign

The Washington Regional Alcohol Program asked us to help keep drunk drivers off the road during the holiday "drinking season." So, we gave credit where credit was due by celebrating different genres of designated drivers, each with their own weird custom trophy. Tagging your DD with the hashtag #CelebrateDD helped raise a glass to the most beautiful part of the holiday season—a safe ride home.

I was responsible for concept development and all copy. Incredible offbeat photography by Cody Hamilton.

2017 District 10 ADDY: Gold, Online/Interactive Campaign.
2017 Austin ADDY: Silver, Online/Interactive Campaign.