When You Know Better, You Water Better: Integrated ad campaign

People in North Texas were using water every day, but they had no idea where it came from. We knew that there is a strong link between knowledge of one’s water source and willingness to save water. So, we created a campaign to show the journey of North Texas water—from primary source to tap—to help customers comprehend and conserve.

I was responsible for concept development, campaign tagline, all copy, and scriptwriting. Animation by CHRLX. Original score and sound by Pull.

The Journey of Water 2016 TV 

Spring 2017 TV 

Summer 2017 TV

Fall 2017 TV

Hand-painted extension billboards

"Draining" extension billboard

2017 Austin ADDY: Silver, Integrated Ad Campaign.