USAA + NFL Salute to Service: The world’s first virtual flyover

Project goals

As the official military appreciation sponsor of the NFL, USAA challenged us to find a unique way to salute every current and former service member
Honor, empower, and connect service members, veterans, and their families
Celebrate service members with uncompromising authenticity—from tone of voice to props and wardrobe

Solution

We translated the tradition and grandeur of an NFL stadium Flyover following the National Anthem from physical to digital in the world’s first virtual flyover—an interactive video experience using Google Street View, Google Earth, generative voice technology, and real-time CGI rendering—that generates a custom short film culminating with six F-15 jets flying directly over the home of the viewer.

My role

Brainstormed concepts in partnership with creative director
Developed social media content strategy and wrote copy to support launch
Developed user flows
Wrote UX copy for digital experience
Attend legal reviews and incorporated feedback
Collaborated with: creative director, associate creative director, art director(s), motion designer, social strategists, USAA stakeholders, and NFL partnership team